Ideal Client Avatar Everything you do for your business, whether it be on social media or not, stems from your ideal client avatar. Who is your ideal client? Create an avatar for them! What do they do for a living? Where do they live? In a city or a suburb? What type of education do they have? What is their annual income? What do they do in their spare time? What are their hobbies? Are they single? Married? Kids? Pets? What do they do for exercise? Favorite television shows?