Hashtags are weird, confusing, and overwhelming. I get it, "Oh great, something else I have to worry about on social media!"
I am here to simplify this important Instagram tool that you need to be using, and using right. Here are my top 5 tips for hashtags on Instagram:
1. You can use a total of 30 hashtags. Use 3-5 hashtags in the post that are most relevant to your post. The rest should go in the first comment. The hashtags need to be relevant to your post.
2. Change your hashtags up. Don't use the same ones every time. Instagram will pick up on that and won't show your posts at the top of feeds (#algorithm).
3. Store hashtags in the notes on your phone for easy access. This makes it easier to post quickly. Group them by post topic (i.e. 30 hashtags about motherhood, 30 hashtags about smalbusinesses).
5. Do not just use hashtags specific to your business. What is your target audience searching for? Is your target audience a Miami bride? Try #miamibride.